Chicken Breading for Franchises That Delivers Consistency, Crunch & Scalability

Franchising a food business is all about consistency — the same flavour, texture and quality in every location, on every order, served by every team.

At Rooster’s, we supply chicken breading for franchises across the UK, helping growing brands serve crispy, golden fried chicken that customers love — no matter which store they visit.

Whether you’ve got 3 shops or 30, we deliver the scalable supply, rock-solid performance, and operational simplicity you need to grow with confidence.

Why Franchises Need the Right Chicken Breading Partner

You’re not just serving great chicken. You’re replicating a process across multiple sites, teams, and shifts.

That means your breading mix must be:

✅ Consistent batch to batch

✅ Foolproof to apply

✅ Fast to train staff on

✅ Resilient for delivery, dine-in & takeaway

✅ Available in high volumes, on time, every time

That’s where Rooster’s comes in.

Our mixes are used by some of the UK’s most ambitious chicken brands to deliver:

  • Bold flavour

  • Long-lasting crispiness

  • Golden, crunchy finish

  • Zero guesswork in busy kitchens

Franchise Case Study: Wingers – 15 Sites and Growing

Founded in 2020, Wingers has become one of the UK’s fastest-growing chicken franchises, going from a single site to 15 stores nationwide.

As soon as they began expanding, they realised the importance of scalable coating and gravy supply — and partnered with Middleton Foods, the team behind Rooster’s.

“We worked with Middleton to take our recipe and mass-produce it. We were ready to go within a month, and the result matched our spec perfectly.”

— Amran Sunner, Co-Founder, Wingers

“Our breading and gravy are now made for us. It’s consistent, it’s easy to use, and it means every franchisee gets the same result.”

Their team breads chicken fresh to order in every store — with no room for mistakes. Rooster’s makes it easy.

The Franchising Problem: Homemade Coating Doesn’t Scale

If you’re still using homemade blends or in-store spice mixes, you’re probably seeing:

  • Inconsistencies across stores

  • Wasted time and ingredients

  • Difficult training for new staff

  • Variations in taste and customer complaints

Rooster’s solves this with franchise-ready breading systems that can be white-labelled or fully bespoke.

“We designed our breading so it wasn’t too crunchy, not too heavy. Middleton nailed it — and every bag matches what we wanted.”

— Amran Sunner, Wingers

Standard or Bespoke — You Choose

Standard Franchise Breading Mix

Our ready-to-go Rooster’s mix is:

  • Perfect for chicken burgers, tenders, wings, thighs

  • Fast to prep, easy to use

  • Balanced for flavour and crunch

  • Scalable across kitchens and regions

Perfect for smaller franchise networks or those early in rollout.

Bespoke Franchise Coating

Want your own flavour profile? Our team works with you to create a signature recipe — exclusively manufactured for your franchise.

We’ve done it for Wingers and Peck Peck — and we can do it for you.

“No one else can use our recipe. It’s ours — and that’s a big deal when you’re building a franchise brand.”

— Sal Whitehead, Owner, Peck Peck

Made for Franchising Kitchens

Rooster’s chicken breading is designed for:

  • Multi-site kitchens with rotating teams

  • SOPs and food safety systems

  • Quick onboarding for new staff

  • Fast-paced service models

  • Takeaway, dine-in, and delivery platforms

It works across all cuts — from tenders to burgers — and stays crispy for 20–30 minutes after frying, even in transit..

Peck Peck – Independent Brand, Franchise-Level Systems

Hackney-based Peck Peck has earned rave reviews for their flavour-packed fried chicken — and their signature breading is made exclusively by Rooster’s.

“Middleton were the best we’d tried. So when we developed Peck Peck, we knew we wanted our own breading — and now we’ve got it.”

— Sal Whitehead, Peck Peck

“Wayne from the team checks in with us regularly. It’s more than just supply — they really support us.”

Their business now runs with franchise-style consistency, ready for future growth.

Ordering at Scale: Our Process

  • Initial Consultation

We understand your menu, service model, and franchise structure.

  • Sample & Trial

Use our standard mix or develop your own with our food technologists.

  • Recipe Finalisation

We lock the formulation — no variations, no guesswork.

  • Packaging & Supply

We pack in standard or white-label formats, with bulk options.

  • Nationwide Delivery

We ship to individual stores, central units or your distribution hub.

  • Ongoing Support

Dedicated account management, stock planning, and site visits.

FAQs – Chicken Breading for Franchises

  • We supply franchises from 3 to 300 locations. Let us know your forecast and we’ll tailor our supply.

  • Yes — we offer white-label and bespoke packaging solutions.

  • Minimum batch sizes depend on the recipe. Typical starting point: 1 pallet (around 50 bags).

  • Of course — request a sample below and we’ll ship it within 1–2 working days.

Enquire Today – Let’s Grow Your Franchise Together

Take the guesswork out of growing your fried chicken brand.

With Rooster’s, you get reliable, consistent chicken breading made for franchise success.