Coating System

The Chicken Coating System

  • A raw foot of chicken coated in flour, flying through the air against a black background, with flour dust around it.

    Pre-Fry: Flavour Starts Here

    Before you even think about frying, it’s all about setting the foundation. Start strong with our Rooster’s Chick Dip, Wing Marinade, or special Rooster’s Flours.

    This step locks in moisture, infuses bold flavours, and gets your chicken ready for that golden transformation. Whether you're going for spicy, savoury, or classic, this pre-fry step is where flavour magic begins.

  • A person wearing black gloves is frying food in a deep fryer with multiple baskets, with one basket containing golden, crispy fried food. There are two fryer tanks, one with hot oil and one with a dark sauce, in a commercial kitchen setting.

    Fry: Crisp it to Perfection

    Now it’s time to bring the heat! Coat your chicken in one of Rooster’s iconic blends—whether it’s Tasty, Regular, or Original, each coating has been crafted to deliver the perfect crunch and mouth watering flavour.

    Add it to your open or pressure fryer, and watch as your chicken transforms into golden, crispy perfection. The Rooster’s Fry step ensures that every bite is crispy on the outside, juicy on the inside, and packed with flavour.

  • Tongs holding a fried chicken strip dipping into buffalo sauce over a bowl of buffalo sauce, with a burger and a bowl of coleslaw on a wooden table.

    Post-Fry: The Finishing Touch

    Once your chicken is fried to golden perfection, it’s time to add the final layer of flavour with our Rooster’s Dipping Sauce or your favourite post-fry finish.

    Whether you're looking for a fiery kick or a smooth, savoury complement, this step adds a new dimension to your chicken.

    Drizzle, dip, or toss—this is where you make it uniquely yours.

A bag of Rooster's Spicy Chicken Breadings with bold and spicy flavor, set against an orange and white abstract background.
A blue and white package of Rooster's Tasty Chicken Breading on a green and white abstract background.
A bag of Rooster's regular chicken breading with green, purple, and white packaging on a purple and white abstract background.
A bag of Rooster's Original Chicken Breadcrumbs with purple and white packaging, featuring black text, placed against a vibrant pink and white abstract patterned background.
Packaging of Rooster's hot double breader chicken, labeled as hot and extra spicy, against a teal and white abstract background.
Yellow and green container of Rooster's Piri Piri Base, a 2kg seasoning product for flavoring food.
Yellow and orange box of Rooster's Piri Piri Hot seasoning, 2kg, with extra heat and flavor, by Middleton Foods.
Yellow and purple container of Rooster's Piri Piri Mild seasoning, 2kg, with Middleson Foods logo.
Yellow and red container of Rooster's Piri Piri Extra Hot spice, 2kg size, from Middleton Foods, with a lid marked 'OPEN' and text describing the spice as fiercely spicy and tangy.
Yellow container of Rooster's Mango & Lime flavored curry or soup mix with a green and orange label, weight 2 kg, produced by Middleton Foods.
A container of Rooster's Lemon & Herb seasoning, 2kg, with bright yellow and green packaging, labeled as zesty and mild spice, produced by Middleton Foods.
Yellow container of Rooster's Southern Fry Gravy with Rich & Peppery flavor, 2kg size, produced by Middleton Foods.
Yellow and orange container of Rooster's Piri Piri Chip Seasoning, gluten-free, spicy, tangy, and salty, 2kg, middleton foods.