Insights & Market Trends
Insights & Market Trends
Download our latest foodservice fact sheets – curated to help you grow.
At Rooster’s by Middleton Foods, we know that running a successful food business isn’t just about great taste—it’s also about understanding the market, staying ahead of trends, and adapting to what your customers crave. That’s why we’ve created a collection of bite-sized fact sheets to support you with data, insights, and flavour inspiration.
Whether you run a chicken shop, manage a QSR franchise, or are exploring new menu ideas, these resources are here to help.
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Fish & Chips: A British Staple with Evolving Tastes
Explore the latest trends in the UK’s beloved national dish, including preferences and opportunities for innovation in coatings and sides. Ideal for operators looking to expand or modernise their fish offering.
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Flavour Trends: What Customers Want Now
A must read for chefs and concept developers. This fact sheet breaks down emerging flavour profiles across the foodservice industry, with insights into heat, umami, and global influence. Perfect for refining your chicken breading, sauces, or marinades.
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Fried Chicken: The Nation’s Comfort Craving One
Fried chicken isn’t going anywhere. This guide looks at how consumer expectations around fried chicken are evolving, what influences purchasing habits, and how brands like Rooster’s can help you stand out with quality, consistency, and crave worthy coating.