Case Studies

Rooster’s Case Studies: Success Stories from the Fryer

  • My Chicken

    My Chicken, a popular food truck in East London, was looking for a way to stand out in a crowded street food scene. Known for their vibrant and bold flavours, they needed a chicken coating system that could consistently deliver on crunch and taste, while still offering customisation for their ever-evolving menu.

  • Hot Chicken

    Hot Chicken, a growing fast-food chain in the Midlands, wanted to differentiate their chicken offerings from competitors and offer a signature fried chicken sandwich that would drive repeat business. They were also looking for a reliable, scalable coating solution that could maintain quality across multiple locations.

  • Chicken Grill & BBQ

    Chicken Grill & BBQ, a family-owned restaurant in Manchester, wanted to refresh their fried chicken menu to appeal to a younger, trend-conscious audience. They needed a coating system that delivered flavour, crunch, and versatility for various dishes, from chicken wings to burgers.

Peck Peck Case Study

At Middleton Foods, we’re proud to work with some of the most exciting and passionate names in food—and Peck Peck is no exception. Based in Hackney, East London, this vibrant chicken restaurant was born from a love of bold flavours, top-quality ingredients, and a mission to serve the crispiest, tastiest fried chicken in town.

Led by owner Sal Whitehead, Peck Peck has gone from local favourite to standout destination, with a bespoke breading created in partnership with Middleton Foods at the heart of their success.