Wingers
CASE STUDY
Wingers create a Cluckin’ good menu
from Middleton Foods!
Founded by brothers Amran and Dylan Sunner alongside their father Bill, Wingers - The Chicken Wing Company, was born from a shared passion for delivering high-quality, flavour-packed fried chicken. What started with a delicious homemade buttermilk chicken recipe quickly took flight, evolving into a fast-growing family-run franchise.
With the first store opening its doors in June 2020, Wingers has seen exceptional growth, recently celebrating the launch of its 15th location. Their focus? Fresh, fried chicken tenders and mouth-watering wings, all served with a side of consistency and care.
As Wingers quickly franchised across the nation, the Sunner family understood the importance of maintaining product quality across multiple sites. They needed a solution that delivered only the finest fried chicken with the same great taste every time. That where Middleton Foods comes in. Wingers turned to Middleton Foods to create bespoke breading and gravy solutions that would meet their high standards and simplify the preparation process across all locations.
Amran Sunner, Co-Founder and Head of Operations explains:
“The process of working with Middleton Foods was really easy. We went to them and said we’ve got our recipe, can you mass produce it for us? Rather than getting our franchisees to blend flour in store and getting in loads of spices. We worked really closely with Lee and together we mastered it, got the right product and then we were pretty much ready to go within around a month.”
It’s incredibly important for operators to create a delicious product that customers will not only enjoy but set them apart from the competition. By creating a bespoke breading that’s unique to them, Wingers does just that. Amran goes on to say:
“We designed our breading in house first and made it so that it’s not too crunchy but not too heavy as well, so once Middleton Foods created our recipe for us it literally matched the brief perfectly, exactly how we wanted it. We couldn’t have asked for anything better.”
Amran Sunner, Co-Founder and Head of Operations explains:
“I’d definitely recommend Middleton Foods to any others that are looking to get some advice on getting a bespoke item created or even just looking at some of their product lines.”
But it doesn’t stop there. Alongside manufacturing a bespoke breading for Wingers, Middleton Foods also creates their bespoke gravy. With so many sites, Wingers needed products that were easy for their staff to create and ensured every Wingers provided the same delicious flavours that their customers crave. Amran explains:
“Making the gravy is one of the easiest jobs in the kitchen. Keeping consistency from site to site is really important for us, hence why we get our product produced by Middleton Foods. The gravy is fail safe, nobody can go wrong and the breading is the exact same.
Our chicken, we actually marinade it in house, everything is consistent there. And then in terms of the staff, it’s as simple as breading the chicken fresh to order, shaking off the breading and then frying it to order. It’s just about the freshness.”
It’s clear to see the value that Wingers sees in working with Middleton Foods to manufacture their bespoke breading and gravy. Amran concludes:
“I’d definitely recommend Middleton Foods to any others that are looking to get some advice on getting a bespoke item created or even just looking at some of their product lines.”
To find out more about Wingers, please visit https://www.wingers.uk.net/
Keeping consistency from site to site is really important for us
