The Chicken Shop Breading Mix Behind the UK’s Best Fried Chicken

If you’re running a chicken shop, takeaway or QSR, you know one thing for sure — the coating makes or breaks your fried chicken.

That’s why we created the Rooster’s Chicken Shop Breading Mix — a professional-grade, easy-to-use, ultra-crispy breading solution used by some of the fastest-growing fried chicken brands in the UK.

Made in the UK and available for businesses of all sizes, our breading mix helps you deliver golden, crunchy, flavour-packed chicken every single time — without the faff, waste or inconsistency of making your own.

Why You Need a Proper Chicken Shop Breading Mix

Your customers are picky. They’ve had fried chicken before. They’re chasing crunch, flavour, and mouthfeel — and they’ll go elsewhere if you don’t deliver it.

That’s where Rooster’s comes in. Our chicken shop breading mix is:

✅ Consistent across every order

✅ Crispy even after delivery

✅ Easy to train new staff on

✅ Made in the UK, no imports

✅ Available white-label or bespoke

You just coat, shake, and fry. We’ve handled the science.

Why Homemade Doesn’t Cut It

We get it — you’ve got your own spice blend. But let’s be real: scaling that across multiple sites, staff and shifts? That’s where quality starts to drop.

“We started by making our own coating in-store. But the time, waste and inconsistency were killing us. Rooster’s changed everything.”

— Jay P., Ghost Kitchen Owner, Manchester

With Rooster’s, you cut out the guesswork and deliver the same perfect chicken whether it’s 11am or 11pm.

Real World Results: Wingers

Wingers started with a homemade recipe in Birmingham. Today, they’ve got 15 stores — all built around their legendary fried chicken.

To keep up with demand, they partnered with Middleton Foods (Rooster’s parent company) to create a custom chicken shop breading mix that could scale.

“We said to Middleton: here’s our recipe — can you produce it for us? They nailed it. Within a month, we had a consistent product we could roll out to every site.”

— Amran Sunner, Co-Founder of Wingers

“Making the breading fresh to order is part of our process. Rooster’s makes it simple, scalable, and consistent. It’s fail-safe.”

Use It Across Your Whole Menu

Our chicken shop breading mix works on:

  • Chicken wings

  • Burgers & fillets

  • Tenders & strips

  • Boneless thighs

  • Plant-based products (optional customisation)

It delivers a deep golden colour, maximum crunch, and holds up for takeaway, dine-in and delivery.

You can even customise it further with different flavour profiles — or speak to us about creating your own bespoke mix.

Featured: Peck Peck, Hackney

Sal Whitehead, owner of Peck Peck in Hackney, knew he wanted to do things differently. Peck Peck blends international flavours, homemade sauces, and fresh, free-range chicken.

But one thing had to be perfect: the coating.

“We used Middleton’s standard breading first — it was amazing. But when we created Peck Peck, we wanted our own bespoke breading that no one else could copy.”

— Sal Whitehead, Owner of Peck Peck

“Now we’ve got a unique recipe made just for us. And the support is incredible. Wayne, our Account Manager, checks in all the time. Middleton are as passionate about chicken as we are.”

Peck Peck’s menu includes garlic parmesan tenders, hot honey wings and Korean BBQ burgers — and it’s all made possible by their exclusive Rooster’s-manufactured breading mix.

White Label or Bespoke? We Do Both

We offer two options for chicken shops depending on your needs:

White Label Mix

A proven, ready-to-use breading mix with:

  • Balanced seasoning

  • Golden colour

  • Consistent crunch

  • Fast prep & training

Bespoke Breading Creation

Need something 100% unique? We’ll help you develop a custom mix exclusive to your brand. We’ve done it for Wingers. We’ve done it for Peck Peck. We’ll do it for you.

“We got the product exactly how we wanted. Not too heavy. Not too crunchy. Nailed it.”

— Amran Sunner, Wingers

Make Life Easier for Your Team

We know kitchens are fast, hot and hectic. That’s why our breading mix is:

  • Easy to apply — just coat and shake

  • No measuring — ready to go out of the bag

  • Foolproof — anyone can use it, every time

  • Repeatable — across every store, every shift

“Making the gravy is one of the easiest jobs in the kitchen. The breading is the same — foolproof.”

— Amran Sunner, Wingers

Ordering is Simple

  • Get in touch — Call, email or complete our form

  • We send you a sample — Try it in your kitchen

  • Place your first order — Bulk discounts available

  • Train your staff once — And serve great chicken every time

All our products are made in the UK at our BRC-accredited facility, with fast turnaround and nationwide delivery.

FAQs: Chicken Shop Breading Mix

  • Yes! It’s designed to work across your whole fried chicken menu.

  • Yes – many customers dust their chicken after frying with flavoured powders. Or talk to us about a flavoured bespoke mix.

  • Absolutely. Our mix is designed to hold up under heat lamps and travel — crispiness you can count on.

  • Yes – our mix is available for white-label use or full bespoke development.

Contact Us – Start Coating Like a Pro

Whether you’re just starting out or scaling to new locations, Rooster’s chicken shop breading mix helps you deliver fried chicken that stands out — every time.