Dalles Chicken
CASE STUDY
Ruling the Roost
from Middleton Foods!
Dallas Chicken & Pizza is a long-established UK fast food brand specialising in fried chicken, peri peri, burgers and pizzas. Founded in 1996 in Tooting, South London by the father of current Operations Director, Dabeel Waheed, the business has grown steadily for over 25 years into a nationwide franchise network, with stores now operating as far north as Glasgow.
The brand has built its reputation on serving good quality products at affordable prices and has become a familiar and respected name within the UK’s vibrant chicken shop culture. From the very beginning, chicken has sat at the heart of everything Dallas does, as Dabeel explains:
“The core range at Dallas is chicken. If we don’t get our chicken right, the company doesn’t operate right.”
With multiple franchise stores across the country, Dallas needed a partner capable of providing consistent quality, bespoke products and a reliable nationwide supply. This led to the formation of a strong working relationship with Middleton Foods. Middleton Foods worked closely with Dallas to develop products tailored exactly to the company’s needs, as Dabeel continues:
“Dallas uses A-grade, free range chicken, and the bespoke original breading produced by Middleton Foods is manufactured precisely to our specification, then supplied to every store across the nation.”
Pairing premium chicken with a bespoke breading has helped Dallas establish an offering which has become instantly recognisable to its customers, as Dabeel explains:
“Marrying our chicken with our bespoke original breading from Middleton Foods creates a wonderful product. The custom flavour created for Dallas is peppery, bold and delivers a perfect golden-brown finish when cooked.”
Dabeel Waheed, Operations Director says:
“Middleton Foods is a great partner, absolutely fantastic in terms of the product, the service and the backend support. They have done a great job in providing exactly what we need and have remained consistent throughout.”
The partnership has also played a key role in supporting the development of new menu items, as Dabeel says:
“Middleton Foods created a bespoke Hot Dipping Sauce that has become central to the exceptional popularity of our spicy dip burger, which has been a massive success across all our sites.”
Middleton Foods continued to refine, adjust and supply products to ensure every franchise store can deliver the same consistent experience customers expect from Dallas. For Dallas, the relationship extends beyond reliable product supply, as Dabeel adds:
“Middleton Foods is a great partner – absolutely fantastic in terms of the product, the service, and the backend support. We have a particularly good working relationship with their Regional Development Manager, Wayne Gambell, who is a great person to do business with and someone who has been instrumental in ensuring Dallas receives the perfect product for its needs.”
The results of the partnership Dallas has with Middleton Foods are clear. Dallas has experienced consistency across the board, reliability of supply to stores nationwide and the confidence they can operate their franchise model with ease, as Dabeel concludes:
“Middleton Foods has done a great job in providing exactly what we need, and they have remained consistent throughout. We have no complaints or issues regarding any of the products.”
Dallas would not hesitate to recommend Middleton Foods to operators seeking high-quality development support, dedicated service and products that perform consistently in a demanding commercial environment. As Dabeel puts it:
“I would highly recommend Middleton Foods. Finding such a great partner to work with is fantastic.”
Dallas Chicken & Pizza continues to expand its franchise network and are actively seeking franchisees to join their low-cost franchise. To find out more about Dallas Chicken, please visit https://dallaschicken.co.uk/
