White Label Chicken Breading That Builds Brands

Looking to launch your own fried chicken shop, takeaway, or franchise? Our white label chicken breading gives you the edge - bold flavour, unbeatable crunch, and a premium product your customers will come back for again and again.

At Rooster’s, we provide restaurant-quality chicken breading mixes that can be served under your own brand. No costly R&D. No inconsistency. Just a proven, high-performing product trusted by the UK’s fastest-growing chicken brands.

What Is White Label Chicken Breading?

White labelling is the ultimate shortcut for food entrepreneurs and restaurant operators. You take our expertly crafted chicken breading, the same formulation used by top-tier franchises — and serve it under your own branding.

It’s your brand. Your packaging. Your story.

But behind the scenes, it’s Rooster’s quality and consistency that’s doing the heavy lifting.

Who Uses Rooster’s Breading?

Our white label chicken breading is trusted by independent chicken shops, growing QSR chains, cloud kitchens, and restaurant groups. Whether you’re opening your first store or scaling to 15 locations, we’re here to deliver flavour and consistency you can build a business on.

Success Story: Wingers – The Chicken Wing Company

Founded by brothers Amran and Dylan Sunner and their father Bill, Wingers started with a homemade buttermilk chicken recipe and is now one of the UK’s fastest-growing chicken franchises — with 15 stores and counting.

To scale fast while maintaining quality, they needed a partner who could replicate their breading recipe with precision.

Why White Label Works

There are plenty of reasons to go white label instead of developing your own coating:

✅Save time & money on recipe development and trial batches

✅ Ensure product consistency across multiple stores or locations

✅ Deliver premium quality without a production facility

✅ Custom brand experience – unique to your shop or chain

✅ Fast scalability – simplify training and operations

With Rooster’s, you get a product developed by pros, designed to perform in fast-paced kitchens, and built to make your food taste amazing every time.

Perfect for Any Fried Chicken Format

Whether you’re serving burgers, tenders, wings or full-on chicken meals, our breading is crafted to:

  • Stay crispy under heat lamps and during delivery

  • Work on bone-in or boneless cuts

  • Give a rich golden colour and distinctive crunch

  • Be easy to prepare and use, even for new staff

We also provide full frying and preparation guidance to get the best results in your kitchen.

“We went to Middleton Foods and said, ‘Can you mass produce our recipe?’ Rather than getting our franchisees to blend flour in-store with loads of spices. We worked really closely with Lee and together we mastered it — the result was perfect.”

— Amran Sunner, Co-Founder and Head of Operations at Wingers

Rooster’s helped Wingers develop a bespoke breading and gravy solution to simplify prep, reduce training, and keep customers coming back.

“Making the gravy is one of the easiest jobs in the kitchen. Nobody can go wrong and the breading is the exact same. I’d definitely recommend Middleton Foods to any others looking to get a bespoke item created.”

Success Story: Peck Peck – Hackney

Based in Hackney, Peck Peck is the brainchild of Sal Whitehead, who evolved his busy takeaway into a relaxed, sit-down chicken experience. Serving free-range chicken, flame-grilled or fried in their signature bespoke breading, Peck Peck is known for its bold flavours and creative sauces.

Sal partnered with Middleton Foods to develop a completely custom breading mix that no one else can replicate.

Built for Franchises, Takeaways & Multi-Site Operators

Rooster’s white label chicken breading is built to support your business as it grows. Whether you’re:

  • Launching your first chicken concept

  • Running a busy takeaway

  • Expanding a multi-unit QSR brand

  • Creating a cloud kitchen menu

our breading delivers consistency, speed, and performance.

You’ll never need to worry about sourcing ingredients, managing prep, or explaining complex recipes to staff.

Just dip, coat, shake, and fry.

“They had the best flavour profile and created the crispiest chicken. It was fantastic. So when we decided to create our own breading for Peck Peck, we knew Middleton Foods would be the company to use — 100%.”

— Sal Whitehead, Owner of Peck Peck

“No one can ever recreate what we do here at Peck Peck because we have our own bespoke breading manufactured for us exclusively.”

Sal praises not only the product, but also the support from the Middleton Foods team:

“Wayne, our Account Manager, checks in with us regularly — even when we’re not developing new products. It’s clear they care about what we’re building, and they’re as passionate about chicken as we are.”

Simple Process, Fast Results

  • Reach out to our team to talk about your needs and brand goals.

  • We’ll send you samples or work with you to develop a custom breading.

  • We can supply bulk or plain packaging — ready for your brand identity.

  • Train your team once. Deliver great chicken every time.

Let’s Build Your Chicken Brand Together

Whether you want a signature recipe like Wingers or a custom coating like Peck Peck, Rooster’s will help you create fried chicken that defines your brand.

Your customers deserve better chicken.

You deserve a partner who delivers it.