Your Go-To Wholesale Breading Supplier in the UK

Whether you’re running a busy takeaway, supplying foodservice clients, or managing a multi-site restaurant group, you need a wholesale breading supplier you can count on.

At Rooster’s, we manufacture and supply crispy, consistent breading mixes designed for chicken, fish, meat, and plant-based products. Our coating solutions are used across the UK by fast-growing brands, QSR chains, and distributors who demand reliability and flavour in every batch.

Who We Supply

We work with:

  • Foodservice wholesalers & distributors

  • Takeaways and QSR brands

  • Chicken shop chains

  • Fast-casual and full-service restaurants

  • Franchise operators and CPUs

  • Retail and private-label buyers

Whether you need one pallet or one tonne, we’re ready to supply.

Why Rooster’s?

We’re not just a breading supplier — we’re behind the coating that’s made some of the UK’s most exciting fried food brands famous.

✔️ Crispy, golden coating – no soggy deliveries

✔️ Balanced seasoning – complements your marinades and sauces

✔️ Versatile application – chicken, fish, meat, vegan options

✔️ Bulk supply and reliable logistics

✔️ Made in the UK – West Midlands-based production

All of our products are manufactured by Middleton Foods, a trusted name in commercial-grade food mixes for over 30 years.

Used by the UK’s Fastest-Growing Chicken Brands

Wingers – 15 Franchise Locations and Counting

“We created our own breading recipe in-house, then worked with Middleton Foods to scale it up. Within a month, we had a ready-to-go mix that we could use in every store.”

— Amran Sunner, Co-Founder, Wingers

“Rooster’s gave us consistency, speed and simplicity. Every franchise now serves the same product with no guesswork.”

Wingers now uses Rooster’s to supply breading and gravy in bulk to all their sites — helping them scale fast without compromising on quality.

One Supplier, Multiple Breading Solutions

Rooster’s offers a full range of coating products for wholesale customers:

Chicken Breading

Our hero product — perfect for wings, tenders, thighs, fillets, burgers and boneless chicken.

Fish & Seafood Coating

Light, crispy coating mixes suitable for battered or breaded fish — ideal for fish and chip shops, pub kitchens and seafood outlets.

Plant-Based Coatings

Specially formulated for vegan products and meat alternatives. Keeps crunch without relying on animal fats or egg washes.

All mixes are available in:

✅ 2.5kg or 10kg bags

✅ Bulk sacks or white-label packaging

✅ Pallet or contract supply formats

Need a Custom Breading? We Can Make It Happen

If you’re building a brand, launching a product line, or supporting franchise stores, you may want something exclusive.

Rooster’s offers bespoke breading development and private-label production, including:

  • Custom spice and flavour profiles

  • Texture and adhesion testing

  • Branded packaging for wholesale or retail resale

  • Ongoing batch control and production scheduling

“When we created Peck Peck, we knew we needed a unique coating. Middleton Foods delivered exactly what we imagined — and now no one else can use it.”

— Sal Whitehead, Owner, Peck Peck

“Our Account Manager, Wayne, is brilliant — he checks in regularly and helps us stay ahead of stock.”

Ideal for Foodservice Distribution

We understand the needs of wholesale networks and foodservice distributors. That’s why we offer:

  • Consistent SKUs and packaging formats

  • Batch tracking and allergen documentation

  • Scheduled deliveries and forecasting support

  • Support for resale or redistribution

  • Trade pricing and volume-based discounts

Whether you’re selling to hospitality businesses, contract caterers or retail clients, Rooster’s offers a product you can be proud to supply.

Ordering & Logistics

  • Initial Consultation – Tell us about your operation and volume

  • Sample Supply – We’ll send test batches for kitchen trials

  • Choose Standard or Bespoke – We’ll guide you based on your goals

  • Packaging and Labelling – Plain-pack, branded, or white-label

  • Nationwide Delivery – Fast, reliable logistics from our UK facility

FAQs – Wholesale Breading Supply

  • Yes – we offer wholesale terms and support for approved stockists and resellers.

  • Yes – both our standard and custom mixes can be supplied under your brand.

  • Yes – we have coating mixes tailored to different proteins, or can help you develop a multi-purpose mix.

  • Typically 12 months. All products are produced to foodservice quality standards with clear batch coding.

  • Yes – we distribute nationally from our West Midlands manufacturing site.

Enquire Now – Let’s Get You Supplied

Whether you’re a growing brand, distributor, or foodservice supplier, Rooster’s is your go-to wholesale breading partner.

Let’s build your product line — or power your kitchens — with unbeatable crunch.