Wholesale Chicken Breading for Foodservice, Takeaways & Retail

If you’re sourcing wholesale chicken breading for resale, foodservice distribution, or stocking a high-demand kitchen, you need more than just a bag of coating.

You need flavour consistency, bulk supply capacity, and a product that keeps chefs and customers happy. That’s what Rooster’s delivers — every time.

We supply high-quality chicken breading in wholesale volumes to:

  • National and regional wholesalers

  • Cash & carry depots

  • Takeaway groups and chicken shops

  • Foodservice and catering distributors

  • Franchise support centres and CPUs

Why Choose Rooster’s as Your Wholesale Supplier?

Rooster’s is trusted by UK restaurants and growing brands because our products are:

✅ Made in the UK (West Midlands facility)

✅ Produced to BRC global standards

✅ Flavour-tested and QSR-proven

✅ Consistent, scalable and kitchen-ready

✅ Available in multiple pack formats (2.5kg / 10kg / bulk)

With supply behind well-known brands like Wingers and Peck Peck, we’re ready to support wholesale customers at any scale.

A Product Trusted by Fast-Growing Chicken Brands

Rooster’s is more than just a mix. It’s the coating used behind some of the UK’s most successful fried chicken businesses — like Wingers, now with over 15 franchise locations.

Supply Options for Wholesale Customers

We offer flexible wholesale supply, including:

Standard Rooster’s Breading

  • Available off-the-shelf

  • Perfect for resale, foodservice or catering use

  • Golden, crispy, flavour-balanced

  • Packs: 2.5kg, 10kg, or bulk sacks

White Label & Bespoke Options

  • Add your own brand to our proven mix

  • Or create a unique recipe from scratch

  • Ideal for private label, franchise use, or multi-site resale

  • Minimum order quantities apply

“We used to blend flour and spices in-store. Once we switched to Middleton Foods, we had our recipe scaled, nailed, and ready to roll out within a month.”

— Amran Sunner, Co-Founder, Wingers

Wingers now use their own bespoke recipe manufactured at scale — with Rooster’s quality behind it.

“Consistency is everything in a franchise. Our breading is always perfect — it makes operations simple.”

Perfect for Foodservice Environments

Rooster’s chicken breading is engineered for real-world service:

  • Works on tenders, wings, fillets and boneless thighs

  • Holds crispiness during delivery & heat lamp storage

  • Easy to apply and repeatable across teams

  • Simple to train staff on in fast-paced kitchens

We’ve tested our mix in dozens of real QSR and takeaway environments — and built it to hold up under pressure.

We Work With:

  • National and regional wholesalers

  • Frozen and ambient foodservice distributors

  • Independent restaurant supply networks

  • Multi-brand franchise procurement teams

  • Packaging and distribution partners

We can help you stock a reliable chicken breading product that your customers will love — with the marketing support and consistency to match.

Private Label & Contract Manufacturing

Looking to build your own branded chicken breading product?

We can manufacture your unique recipe or work with you to create a new one — ideal for:

  • Franchise networks

  • Supermarket/private label lines

  • Procurement-driven restaurant groups

  • Wholesale-only SKU creation

Minimum volumes and production timelines apply — but you’ll get a unique, exclusive product that reflects your brand and delivers unbeatable results.

“It’s our coating, made to our spec, and we trust Middleton 100% to deliver it at scale.”

— Amran Sunner, Wingers

“We started using Middleton’s generic breading — it was the best we’d tried. When we needed our own version, they worked with us to develop it from scratch.”

— Sal Whitehead, Owner, Peck Peck

“Now, no one else can use our recipe. It’s protected and produced only for us.”

Ordering & Logistics

We offer:

  • Flexible pack sizes (retail or bulk)

  • Palletised delivery across the UK

  • Scheduled or one-off supply

  • Clear pricing, invoicing, and account support

  • Batch tracking & documentation for food safety

Talk to us about your distribution setup and we’ll adapt our supply to fit your needs.

FAQs – Wholesale Chicken Breading

  • It depends on the product. Most start from 1 pallet (~50 bags). Bespoke/private label options have higher minimums.

  • Yes – we offer trade pricing and resale support for approved stockists.

  • Yes – we deliver nationwide from our West Midlands facility.

  • Absolutely. We can supply in plain packaging or create your own private-label line.

  • Yes – we’ll send you a test pack to trial in your kitchen or offer to your customers.

Get Started – Enquire About Wholesale Supply Today

We’re here to be more than just a supplier — we’re your partner in scaling flavour, consistency and customer loyalty.

Let’s supply the UK’s best fried chicken coating — together.